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As the fifth largest economy in the Asia-Pacific region and the 13th largest in the world, Australia is a favourable market for sellers wanting to expand internationally.
You only have to look at how much they spend online purchasing from overseas retailers - A$6.4 billion – to understand how big the opportunity is for cross-border trade in this market. Impressively, 66% of online shoppers in Australia made an international purchase in the past six months alone.
What’s more is that eBay is ranked as the top international site in Australia, with consumers even preferring to buy from UK and US-based sellers.
As great as that all is, there are, however, certain challenges that come with selling into this market, the largest being that the closest cities are approximately 24 hours away from the UK by plane. This makes delivery a key factor to consider.
Now while this means it’s almost impossible to offer next-day delivery, you should be aware that Australian consumers do still value choice when it comes to delivery options, i.e. speed and traceability.
Geographical distance aside, the fact that we share a common language does eliminate the need for translation costs, which is a particular advantage when it comes to listing directly on eBay Australia. That said, you should still consider language variations in your listings.
For more guidance on selling into Australia, including information about tax, customs and item restrictions, make sure you check out the Department for International Trade's Exporting to Australia Guide. You should also be aware that as of July 2018, businesses selling goods into Australia will be required to charge goods and services tax (GST) on goods valued at less than A$1,000. You can learn more about these new rules here.
As the fifth largest economy in the Asia-Pacific region and the 13th largest in the world, Australia is a favourable market for sellers wanting to expand internationally.
You only have to look at how much they spend online purchasing from overseas retailers - A$6.4 billion – to understand how big the opportunity is for cross-border trade in this market. Impressively, 66% of online shoppers in Australia made an international purchase in the past six months alone.
What’s more is that eBay is ranked as the top international site in Australia, with consumers even preferring to buy from UK and US-based sellers.
As great as that all is, there are, however, certain challenges that come with selling into this market, the largest being that the closest cities are approximately 24 hours away from the UK by plane. This makes delivery a key factor to consider.
Now while this means it’s almost impossible to offer next-day delivery, you should be aware that Australian consumers do still value choice when it comes to delivery options, i.e. speed and traceability.
Geographical distance aside, the fact that we share a common language does eliminate the need for translation costs, which is a particular advantage when it comes to listing directly on eBay Australia. That said, you should still consider language variations in your listings.
For more guidance on selling into Australia, including information about tax, customs and item restrictions, make sure you check out the Department for International Trade's Exporting to Australia Guide. You should also be aware that as of July 2018, businesses selling goods into Australia will be required to charge goods and services tax (GST) on goods valued at less than A$1,000. You can learn more about these new rules here.
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