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When it comes to eBay’s worldwide sites, ebay.com is certainly the largest in their rather extensive portfolio, with 107 million unique monthly website visitors.
While this in itself is a major reason to sell on eBay’s US marketplace, another reason is that more and more Americans are actually turning to online marketplaces such as eBay to begin their product searches. That and the fact that they spend over $360 billion every year on online purchases and that there are no language barriers.
Now while many US consumers do shop within the borders, 32% of the population (read: around 100 million shoppers) are actively buying from international sellers, making it a market worth setting your sights on.
If you’re based in the UK, China, Canada, Japan or Germany, the good news is that these countries are amongst the most popular for cross-border purchases, meaning America could be a great fit for your business.
Additionally, there are a number of reasons why US-based shoppers will look to buy from overseas sellers, including better prices, unique products, greater choice and in some cases, better quality.
Something else worth being aware of is that half of all cross-border shoppers in the US and Canada expect their goods to be delivered within 4-5 days. This means that fast delivery should be a key focus if selling into this market.
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