: BIG NEWS! Introducing the new iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4. Bigger screens are just the beginning, PRE-ORDER NOW!

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Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID.

The smartest, most powerful chip in a smartphone. A breakthrough dual-camera system. And a new level of water resistance.¹ 

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Fundamentally redesigned and re‑engineered.

The largest Apple Watch display yet. Advanced heart monitoring capabilities. And new features to help you stay even more active, healthy, and connected. 

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iPhone X