To say Starbucks purchases and roasts high-quality whole bean coffees is very true. That’s the essence of what they do – but it hardly tells the whole story.
Their coffeehouses have become a beacon for coffee lovers everywhere. Why do they insist on Starbucks? Because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time.
You Should Expect More Than Coffee
They are not just passionate purveyors of coffee, but everything else that goes with a full and rewarding coffeehouse experience. They also offer a selection of premium Tazo teas, fine pastries and other delectable treats to please the taste buds. And the music you hear in store is chosen for its artistry and appeal. It’s not unusual to see people coming to Starbucks to chat, meet up or even work. They are a neighbourhood gathering place, a part of the daily routine – and they couldn’t be happier about it. Get to know them and you’ll see: they are so much more than what they brew.
Starbucks in the UK
In May 1998, Starbucks successfully entered the European market through its acquisition of 65 Seattle Coffee Company stores in the UK. The two companies shared a common culture, focusing on a great commitment to customised coffee, similar company values and a mutual respect for people and the environment.
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