Why These Entrepreneurs Went Undercover to Understand Their Customers

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Secret Shopping is a market research practice that involves going undercover to a store to observe how it operates and how its customers behave.

Our guest on this episode of Shopify Masters is Jon Boos of Wurkin Stiffs, the innovative accessories brand bridging the gap between fashion and function that appeared on ABC’s Shark Tank.

Find out how he employs secret shopping at his customer’s favorite stores to learn more about their shopping habits for selling online and in physical retail. when you visit the blog.